shoes.com
What started as shoebuy.com a bargain style clearinghouse for online shoe shopping was transformed to be alternative to Zappos. The concept was simple but the execution took a strong leadership team and commitment to turn this brand into a solid go to in the fashion space. A rebrand that started with a new logo, colors, typography, social standards, site templates, seasonal campaigns with the goal of creating an inspirational and simple place to shop online. The biggest challenge being merging multiple styles of assets from our own and hundreds of partner brands used together to create the shoes.com experience in look, feel and user experience.
A singular goal. Create a campaign feeling social feed by combining shoes.com images with those supplied by hundreds of brands. In other words not a hodge-podge of images all in one feed.
