RollOne. Portland.
All The Weed You Need
Wednesday night.
I got a call on a Wednesday from our CMO “we just bought 300 pounds of cheap weed and we need a brand by next week”. Name came on Friday, logo the following week. This is how RollOne came to be. It’s a weed brand that costs $40 dollars a half ounce. It’s not “Cannabis”, it’s not carefully cultivated and crafted, it’s just weed you smoke with your friends. We went to Portland and shot campaign version 1 with Ray Gordon. 7 real friends hanging out on the Columbia River getting high and having the kind of weekend they always have.
We named the brand. Designed the logo, the packaging, and apparel. Worked with a painter to create one of a kind custom jackets and vests. Site and social are being developed now. These are the images and videos from the shoot as well as 4 “how to’ videos and a brand film.
Different friends. Different Cities. One Brand. This is the Portland shoot.
