OutsideTV Features. Amazon Prime launch.
Led by compilation film using footage from the best action sports, outdoor & adventure films on the network OutsideTV Features was launched as a new channel on Amazon Prime Video. The campaign was a mix of athletes and filmmakers giving insights into their films premiering on the network via Facebook Live and their own social channels. In addition preroll and print/outdoor was used in Outside magazine and onsite at ski resorts.
Social | Film | Influencer Program | Identity Design | Brand Launch