Mid Tier Cannabis
Modern Flower is a mid-tier priced horizontal brand. Developed to fill a need to reach the modern day cannabis consumer, spanning the canna-curious or the more seasoned of users, modern flower has a broad range of quality, approachable products to fit all contemporary cannabis lifestyles. Project included a complete rebrand from an old name Harvest had trademarked. We used this name as there was a 60 day time table to getting the brand to market, on shelf. The design look and approach is visually designed to be a copy heavy in order to explain in detail the products and the innovation happening in modern grow and alternative delivery methods such as oils, vapes and grow. Identity design in partnership with Adam Augustyn.. Product Design | Branding | Social | Package Design | Film | Retail POS | Photography | 3D | Site Design