Making Happy Happen at the Local Cannabis Plant
High Profile Cannabis stores based out of Michigan had been expanding to new cities in new states and wanted to do something that spoke to the locals and their community pride. What came out of this was a series of posters with visuals of a unique landmark and the state names. We collaborated with illustrator Jimi Biscuits out of the UK to illustrate a few posters which then turned into a few more. Each team in every state suggested the iconic places that resonated with them as locals. Jimi put his style to work on all these using the corporate color palette for High Profile. Expanding on the love of them we looked at adapting to a hyper-local street posting and outdoor campaign.
