How to do 420 in the time of Covid
Press is good. Front page press is even
better. But to have a 365% ROI in the
end for the campaign is what really
stood out for all of us.
THE ASSIGNMENT
I got a call on a Wednesday from our CMO “we just bought 300 pounds of cheap weed and we need a brand by next week”. Name came on Friday, logo the following week. This is how RollOne came to be. It’s a weed brand that costs $40 dollars a half ounce. It’s not “Cannabis”, it’s not carefully cultivated and crafted, it’s just weed you smoke with your friends. We went to Portland and shot a campain with Ray Gordon that is just that. 7 real friends hanging out on the Columbia River getting high and having the kind of weekend they always have. I named the brand. Designed the logo, the packaging, and apparel. Worked with a painter to create one of a kind custom jackets and vests. Site and social are being developed now. These are the images and videos from the shoot as well as 4 “how to’ videos and a brand film.